To make your article rank on the Google Search engine, the article must be SEO-Friendly. Through this, you can get a chance of ranking the article sooner.
To write SEO-friendly there are few things you need to know. Like how does the search engine works? What is SEO? What is link-building and how to do it?
These questions will be answered in this article. If you follow the procedure that I have mentioned, you will definitely get success in writing an SEO-friendly article.
How Google Search Engine works?
Before making an article SEO-friendly and ranking it in Google search, it is important to know how Google's search engine works?
When we give information to Google by creating a new website, we have created a website. We give this information to Google by submitting our website to the Google search console.
Google sends its Googlebot to our website. Google bot crawls all the pages by coming to the website. If there is no error and the content is unique, then Googlebot will index the crawled page in Google.
And the Google search engine provides the most relevant page out of those indexed pages to the user. Google search engine provides only those posts whose page has been properly SEO and quality content has been written.
What is SEO?
Another name for SEO is Search Engine Optimization. SEO does not mean optimizing the search engine at all. SEO means optimization has to be done for the search engine.
That is, we do SEO on our website to get our posts shown in the search engine. There are three types of SEO.
- Technical SEO
- On-page SEO
- Off-page SEO
Through these three types of SEO, the article can be made SEO-friendly.
How to make the article SEO-friendly?
First of all, the SEO of your article has to be done. With the following points, you can make the article SEO-friendly by doing SEO of your article.
- Doing Keyword Research
- Using Keyword Properly
- Using Link-Building
- Writing Unique and Quality Content
- Using Header Tags Properly
- Creating Labels
- Generating Permalink
- Writing Meta Description
- Optimizing Images
- Making Articles Mobile-Friendly
- Indexing and Submitting Posts
- Article length
Doing Keyword Research
You have to do keyword research according to the topic of the article (the topic in which you want to write).
Keyword: Choose keywords with high volume and low competition. Or you can also choose the keyword that your competitors have used on that topic.
Or search that topic in Google search and see how the user is searching that topic. This is an easy way to search for keywords.
Suppose your topic is "Population of the country". On searching, you will see some search queries. This is the search query that the user searches. You can choose keywords as per your choice.
Always choose long-tail keywords only. You can also use keyword search tools to select keywords. Like Google keyword planner, SEMrush, Ubersuggest, Bing, etc.
Using Keywords Correctly
After keyword research, you have to use the keywords properly. Do not do keyword stuffing. Articles get ranked quickly with the right use of keyword placement.
In the article given below, there are five such places where you have to use keywords.
- In Title
- In Permalink
- In Meta description
- At least one internal link
- and at least one external link
Title: Try to put the keyword at the beginning of the title. Write the title in five to six words. So that the content can be known from the title.
Permalink: A page URL is automatically generated whenever a post is published. Make sure that the URL contains the keyword or not. To create a permalink in your own way, use a custom link.
Meta description: Meta description is that part of the article which is the basic part of the description written in the article. Be sure to use keywords in that part.
Internal link: Link to another page through an internal link and use keywords. This will allow Googlebot to crawl the page easily.
External Link: Connect your page with another website through an external link. Use keywords in external links.
link-building
Link-building is a great way to make an article SEO-friendly. Whatever page you have related to this article, link that page to this page.
Through link building, you can inform the user about other informative pages on your site. Remember, link only those pages which are related to this topic.
Write Unique and Quality Content
Keep the content of the article unique. Do not copy-paste any. The article will not be ranked due to plagiarism in the content. You can use a plagiarism checker to check the content.
You can search about the topic, take ideas from it. Like from Wikipedia.
Make the content or article informative. Write the thing said in the article in simple words, write in short sentences. Give only the information related to the topic.
Use header tags correctly
Use header tags i.e. h1, h2, h3, h4, h5, h6 tags correctly. The h1 tag is very heavy. Googlebot crawls this tag of the article to find out what the topic of this content is about and what information is given.
Therefore it becomes imperative to use keywords in the h1 tag. The h1 tag in blogger is the title of the blog. But in WordPress the post title is h1. When the heading is h2 in blogger.
Creating Labels
To make the article SEO-friendly, it is very important to create labels. Always divide the article into categories. This is an important part of SEO.
While creating labels, keep two things in mind. The labels should be related to the topic, and if the labels are of two or three words, no space ( _ ) should be given between the words. Yes, you can use capital letters between two words if you want.
As the label of the post is - Tech News, you can keep Technews or TechNews. Do not keep Tech News.
Generate Permalink
The title of the blog post is the URL of the page ie Permalink. This link is generated automatically.
But sometimes the URL of the page is not generated correctly due to the large title. That's why we have to use the custom permalink.
These problems are more for Hindi websites. Therefore, custom permalinks have to be used. To get more information about the permalink, you can read my permalink post.
Write meta description
You must have seen that three parts of the page being search engine friendly appears. One, the URL of the website, second, the title of the page, and third, a small description appears.
This description is a meta description. In the search description, the original part of the article has to be written within 150 words. Keywords must be used in these 150 words.
Something like this has to be written in the meta description to understand as soon as he reads what topic this page is about and about which things information has been given.
Optimizing the image
Use the image to make the most complete. And also optimize that image. Use only non-copyright images.
Create your own images for the new website. Use text in the image. To optimize the image, describe the image through Alt Text.
Googlebot does not understand the image and video, which article is related to this image. Therefore describe the image through Alt Text. But remember Alt Text should be short and meaningful.
Making Articles Mobile-Friendly
Google offers mobile-friendly pages. So it is important to make the page mobile-friendly.
The mobile-friendly page simply means that after opening your page on the mobile device, every detail of the page should be normal. Like images, text, etc.
Many times it happens that the image is visible on the desktop correctly but the image on the mobile does not look like that. To test the page on your mobile. You can also use CSS code.
Indexing and submitting posts
Through this process, you are giving information to Google that you have created a new page.
After the post is indexed, you have to submit it in the sitemap. After successful submission, your page will be indexed in Google.
To find out whether the index has happened, you can see it by pasting the URL of the page in Google search.
If you do not know how to index and submit the post, then you can read our How to index blog posts.
Note: Even if small websites and website posts with fewer pages are not indexed, Googlebot crawls and indexes the pages present in the website.
Article length
Conclusion,
What do we know from the above information? To write an SEO-friendly article, you have to research the keyword and use that keyword.
Apart from this, information was found about link building, permalink, meta description. In the end, we found that what is the benefit of indexing the page.
So friends, if my article has helped you in making your article SEO-friendly, then my efforts have been successful.
And if you have any questions or suggestions related to the topic, then you can ask us by commenting. Thank you.
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