Some updates become a part of the Google Algorithm, through this top 5 algorithm you can improve the Google search engine's quality and speed. in this article, we will discuss Google algorithm updates.
Top five Algorithm update
Many times when we read or watch something related to SEO, we fall into the abyss of if the information is even right or not? Your conscience says it's wrong but you fail to reason it. There is no place for the word
'perfect'.
1) PANDA
2) PENGUIN
3) PAGE LAYOUT
4) HUMMINGBIRD
5) RANK BRAIN
1. PANDA
To tackle the thin content website this was launched in 2011. At that
time Common Trend Content firms and Article Spinors were used by websites
or software, those websites or software were only sold like
Jbzoo.
They used to take content firms or article firms and convert them to
garage content by using the words to replace the seniun by which the
keywords used to get full uselessly to attract users but to manipulate
search engine.
To reduce this type of website with low quality, duplicate, spammy, or
spinned content, panda updates removed them. This website went away by the
less and stored uploading good content but panda was not a one-time
action, letter panda was placed on Google Algorithm, even today if your
website is of low content or duplicate content it has to bear the
punishment of panda.
If you are making a website that Google already has of thousand a figure, then it will never rank, so you should understand that panda The algorithm had captured your website.
2. PENGUIN
Penguin was launched in 2012, the websites that were using poor, spammy,
or optimized backlinks were ranked down by penguin updates by panda update
spammy content was handled but manipulating the search engine has two
parts, one spamming content, two spammy backlinks. penguin update more
these types of websites aside from search engines.
The motive of the penguin update was not only to identifying and
punish spammy content and spammy backlinks but also increase the quality
of backlinks and reduce the effect of backlinks.
Backlinks had a huge role in ranking the website before the penguin update
people used to create PBN and link pyramid scheme solution was sold,
before penguin update come into existence those who couldn't create PBN,
couldn't maintain used to purchased links from others.
After the penguin update was launched the website user of these
links were ranked low along with this backlink's weight was also lower
down.
Nearly penguin update, four upgrades were launched. In 2016, these upgrades become a part of the Algorithm. In today's time, Google doesn't
get much impressed by backlinks number as much as it gets by quality backlinks.
Google pays attention to the profile of the website of the links, the position of the links, and if there's relevancy between both websites.
They see the relevant anchor text and put the effect on quality backlinks.
In 2012 penguin was launched and in 2016, it becomes a part of the
Algorithm. Still, in 2021, people create either their calendar is stuck in
2012 or they have null knowledge about the Algorithm.
3. Page Layout
The page layout algorithm update was launched in 2012. Through this,
Google reduced the ranking of websites, which had a lot of add on
above the fold part or did not have useful content.
The first part of the website to be loaded on any device is called above the fold on screen. This page can be quite long. This part does not appear on the screen simultaneously.
The part of the first page that loads first is above the fold. You cannot
tell the size of this fix. Different devices have different loads. When
Googlebot crawls the page by going on mobile or smartphone, then you
should save your website according to the page layout of the
mobile.
Then you will get a general idea. As I said Googlebot crawl on mobile, so
you need to make the page mobile-friendly.
Page sidebar is necessary for another device but if you do SEO keeping in mind the mobile then sidebar is not an issue. Why sidebar content shows at the end of mobile. So keep the useful content above the fold and keep the
ads low.
4. Hummingbird
Hummingbird was launched in 2013. This update was launched to prevent keyword stuffing and improve quality. Hummingbird brought a major change for search engines. Improved the quality and speed of the search
engine.
The keyword in the Hummingbird page started tracking keyword stuffing. And it also kept track of how many times the keyword has been
used.
After the Hummingbird update, such a page has also been ranked in which there was no keyword stuffing, and such pages were also ranked in which there was no keyword at all. If the content is useful, Hummingbird ranks without the keyword. The only condition is that the content is
useful, helpful, and easily understood by such a user, such content gets
ranking.
People used to rely heavily on Keyword density, even now. Hummingbird removed him altogether. After the Hummingbird update, the search engine became important of Intent. If a keyword is not being repeated again and
again, it can rank that keyword even if the content is useful.
If you will still write content from the old style, focus on the keyword and write the content and will not pay attention to the intent of the content, then you will have to suffer the loss of this Hummingbird update.
Google never ranks pages with keyword stuffing.
Focus on good content, useful content, not on keywords.
5. Rank brain
The rank brain was launched in 2015 as a Google Algorithm update. Rank The brain helps Google understand queries that could not be done earlier. This is a machine learning algorithm.
Which helps to understand the system based on the already existing data /
which is a unique search query. What is the meaning of something that was never done before? Actually, what is its importance?
Rank Brain is one of Google's most important ranking signals.
Google has never publically described the working pattern of Rank Brain.
But about 15% of the queries being done on Google are unique. Rank Brain supports the Google search engine.
Conclusion
So this was Algorithm's 5 Update, about which I have tried my best to give you complete information. Hope you have got a lot of information. If
you liked my Top 5 Google Algorithm Update in Hindi, then definitely share it with your friends.
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