Content planning is necessary to rank your website in Google, but why you cannot rank a website despite having unique content, this is the simple answer is you didn't have content planning.
Despite following every guideline of Google, planning the right keywords, and doing the SEO of the page, yet the page isn't getting ranked neither traffic is coming to the website. We get nervous thinking this.
It would be strange to hear why Google would rank a new website? Google should have one of the regions. If Google already has the topic to itself for a long time then there will be no use of ranking a new website with the same topic.
If you create a website like Wikipedia. Why would Google rank your website when everyone is providing every single piece of information already? You must be thinking why not?
Because the User already knows Wikipedia's navigation is public, its search function is public, information is also well known to the user, so why will Google rank your website above your website Wikipedia? While you are new, your website is new.
Difference between a new and old website in content planning
Even after writing content on important keywords, your content is not able to rank nor anything can improve in rank. Because The important keyword on which you are writing and publishing content is already present on Google on that Important keyword and has been there for many years.
The user is going to that website and also reading it. So there is no reason for Google to rank your website. To understand this a little easier, let's see the image below.
How to do content planning? content Writing Tips.
If you want your website to be ranked on Google, then instead of
competing with the popular website or authority, write content on the
important keyword or authority website, if you will write on the new the relevant keyword which does not have the content on the authority website
and you have it
Quality content
should be available.
This will benefit your keyword will start to rank slowly, Google will start to notice your website, once your keyword will start to rank major. Big authority websites can have more content, big portal or big company can have good content but there is one thing that you have which a big website does not have. That is Speed.
Big websites have too much an issue with working with big corporations,
like copyright, Approval time increases, information has to be done,
legal formality has to be completed, urgent content takes time for which
big website to publish content.
It takes time to do. Small websites or small businesses avoid it. Small websites or small business people can
gain traffic very soon through their website's relevant keywords.
- Main Content
- Secondary Content
The more traffic you get, the more your website will progress, the more authority of your website will increase, keeping an eye on your industry and using relevant keywords and current topics can increase traffic to your website.
The content on any website can be divided into two parts.
Main content
The main content of the website is that which is in your article. There is a reason for having the main content page. The main content is the article of the blog which has written its own blog. You know what should
happen in this content or article.
Must be relevant: Content should always be relevant. Whatever topic is on the blog, there should be content on the same topic. It is not that your website is about health and it is providing travel information.
Must be readable: Write content in easy and simple words. Do not confuse the user. Because users can be in different categories. Do not use too many tough words. If your website is of high quality then you can use it.
Must be in one language: It is good to have blog content in one language. This is a big issue for the Hindi blog. You can write in Hindi, you can write in Hinglish, you can write in English, but if you have your content in Hindi and Hinglish, English and Hinglish, or Hindi and English, the user will be confused and Google will not forgive you this mistake.
Must add value: Your main content should be original, interesting, and helpful. Google can rank your website, increase traffic if you can convert your user to regular user and the user will be regular only when your content is original, interesting, helpful. It is compulsory.
So these were some points that should be in your main content. Now, let's talk about what should not happen in the main content.
Don't Stuff keyword: The keyword should not be stuffed in the content. Google also ranks content that does not contain any keywords.
Therefore, do not intentionally stuff keywords.
Don't make it words long: Do not unnecessarily prolong the content. It is true that long content ranks, but that does not mean that you just increase the content to raise the word count.
Long content tells your grip, tells your expertise. Gives more information to the user.
Smaller and less length content also ranks. Just keep in mind that the word fats of the content are connected.
Headlines don't affect rank: H1, H2, H3 have no effect on Google's rank. Google has already told this that it has nothing to do with the Headline rank. H1, H2, H3 just to navigate the user. So headlines use Google to navigate the user and not to Google.
Don't decorate your keyword: Invite Google to punish by stuffing the keyword. Do not spoil your page by making it bolder and more italic. Bold only the content part. italic and underline where it is needed. To show technical points. Do not waste the reputation of the page unnecessarily.
This was the main content, now let's talk about the secondary content.
Secondary Content
Other helpful tag navigation in the secondary content page. As in
- Navigation
- Sidebar Content
- Footer
- Author Profile
Navigation is ignored on many websites. Do not just make the menu, make it while thinking. The pages should be interconnected. If necessary,
create a separate menu of Internal Link. The purpose of Navigation is not to look at all the links at once.
Make it for the user's help. Helps new website visitors to find your content. And the user stops your pages for a long time. navigation. Therefore, navigation should be such that the user is helpful.
Conclusion
Whatever ideas I have shared about the content planning mentioned
above, I think it will help you a lot in the ranking of your website.
Especially if you have a new and small website. If we write a simple thing
for the user, then Google will take care of its website.
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