Google is going to support the SEO ranking factor from May 2019. It is important to know what new update is coming. How will you be able to maintain website ranking?
7 Most SEO ranking factors in 2021
Google has had a policy so far, whatever website content is unique and useful, it ranks on the same page. Right now Google is going to change something in this ranking factor. Which will make your website even better.
Mobile Indexing
Your website has to be made such that the mobile oat is easily open and displayed on the desktop. Whether it is images, videos, or text, it should be easily displayed in both instruments.
If you create a separate website for desktop or laptop and a separate website for mobile, then Google will like it. Both should have exactly the same content or images or videos.
This step of Google makes sense to us. Nowadays, the use of mobile is more. Therefore your website will have to be made mobile friendly. It should not happen that images, videos, desktops are loading easily, they are not loading all that easily on mobile. The size of the images will also have to be kept according to the mobile
The website should be portrayed as the same as desktop fit on mobile without any error. Websites upload images or content as per the laptop version as, in the world, laptop users are wider yet when Google commanded to the websites to be mobile-friendly if you write two posts according to laptop and mobile. Both the posts should be exact, not similar then only the websites will be ranked by Google.
Page Experiences
From May 2021 Google is including the page experiences in the ranking factor which means that your page's fast loading and being responsive will be a positive effect on ranking.
Understand this, for example, there are four websites and all four websites can respond to the user's query, then the same website will be shown in front of the user, which will be uploaded correctly on the user's screen. It will not be a website that is just fast.
There are consequences for being slow but there is no reward for being fast, until now. From May 2021 you will get the benefit of being a fast website.
But only being fast is not the only factor, it has seven elements. Page landing, Quick Interactivity, Visual stability,
Mobile-friendly, Safe browsing, HTTPS, No intrusive interstitial. In
page test insight
we get every analysis.
Schema Data
Schema data like page experience is also the main factor for ranking. Schema data helps to
understand the page content and many reports have been added to
Google related to schema data last year.
You need to implement schema data on your website to be notified with FAQ. It's not enough to only keep
Schema data. You have to use schema data properly. Schema data is definitely difficult but with time it will start becoming easier.
Focus on Multimedia
Images and videos are also part of the SEO strategy. Images, videos must be properly optimized. It can also increase your traffic quantity. Especially
videos,
You can upload your videos on YouTube channels with proper tags,
captions, and links then you can create the schema data and embed it on your website. It might possible, your videos will be in the search and you will get heavy traffic through it.
Focus on local SEO
If your website is based on local business then you must pay attention to it more so. Your website will rank fast locally and you'll gain useful traffic. Local SEO is not easy but if you do it correctly then you will get a good response.
Intent Matters
Not only search keyword but also search intent keyword, the search volume is important but the intent of the search is also important. Google gives the ranking to the website which is according to the needs of the user.
Therefore, this should be your case, you write it to the user. What the user wants to know should be the answer on his page. Looking at the question of the why user, Google puts its correct answer and better information in front of the user.
YMYL page ranking factor for E.A.T
E.A.T is a big factor for the YMYL page and this will be more important. Focus on
E.A.T authority. Long-form content is necessary to established E.A.T and also covers the subheading in small topics.
Do not enlarge the article without any reason. If you have more information, then only include it Your content should be in full detail. That is to say, whatever content you are writing should be completely informative.
Conclusion
I hope, my article 'SEO ranking factor in 2021' could help you in the improvement of your website. If you want any suggestions that needed to be included in the article, you are free to comment on them. I will surely get back to
you.
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