Before assigning any website value or rank, Google checks the E-A-T score of that website. How to Improve E-A-T Score to rank your website on Google?
Google assigns a website E-A-T score based on the content written in the website, user engagement with that content, and how expert the content the author is in their field.
E-A-T is required for business websites and blog websites. Google has started to rank a website based on the E-A-T score. In this article, you will learn what is E-A-T and why is it important? Also, you will get to know how can you improve your E-A-T score?
What is E.A.T?
E-A-T assesses the content of the website, the author of the content, and how trustworthy the website is. That is, the author's expertise, the
author's experience in his field, and how trustworthy the user is on that
website, the criteria for these things are considered by the E-A-T.
- Expertise: Whatever content the author is writing, how much expertise he is about that content is measured before giving an E-A-T score.
- Authoritativeness: How experienced the content writer or website is in their field is the second step of the E-A-T score which is measured.
- Trustworthiness: How much users trust that website and how much is affected by that author's words.
What is the E.A.T score?
Google is investing too much in artificial intelligence and machine learning. But the human brain gives the highest quality results. That's why Google hires such quality raters from all over the world.
The Google search team gives these quality raters a list of keywords.
Quality raters check the quality of the website based on those keywords.
And quality raters give their feedback to Google.
These quality evaluators follow the 'Quality raters Guidelines'. The term E-A-T first appeared in these guidelines. So now it is clear that
E-A-T is an important part of the ranking factor. Google checks the website based on this score.
Google's future goals are E-A-T.
The 'Quality Assessor Guidelines' is not exclusively a ranking factor. It's a kind of futuristic goal.
Google sets goals for itself in the Quality Assessor Guidelines. Google
verifies search results by quality raters and optimizes
algorithms.
So that Google can generate such search results. Quality raters not only serve to verify search results but also serve as a role model for algorithms. E-A-T is important for the website, it will be more important in the future. That's why attention is needed from now
on.
E.A.T is applicable on which website?
E-A-T applies to every website. Especially for websites with YMYL
pages. E-A-T is a big factor in websites falling under YMYL (Your Money and Your Life) category. Google will give low rank to those websites which have low E-A-T score.
Medical, finance, insurance websites fall under the YMYL category.
Apart from this, normal pages are also affected by E-A-T. For example,
school's diet, mental health websites also fall in this category.
In 2019, Google published a
guide. For webmasters those whose websites were affected by the Google Core
Update. In that guide, Google recommended that if your website is performing poorly after a core update, you should consider that E-A-T.
Attention should be given. This suffices to state the importance of
E-A-T.
How to improve E-A-T score?
To increase the E-A-T score, it is necessary to create an author profile. Be it a blog or a business website. The author's information is required in the article. Everybody should know about the author who
wrote the article.
E-A-T means the expertise that is the author, authoritativeness which
is of the main content and author, the same trustworthiness of the
author and website.
The author section has to add the author's name, his/her credentials,
links to social media pages, everything that gives information about the author. Your goal should be to provide links to whatever the author's profile and website are about.
For blogs, you can provide details about yourself in the author section, linking to your personal social media pages. The purpose is
only one, to verify your information, your personality.
What else to do to improve the E-A-T score?
Apart from this, generate
high-quality content
on your website. The more the user interacts by reading the content, the
more comments he/she makes, the higher the page authority score
increases.
Create a citation for your website. Reviews and citations to third-party websites enhance trust flow. Increases the E-A-T score of the website. Review or author profile is given about website related to
your industry or niche is good for E-A-T score.
You must have heard about
Guest Post. Don't just focus on backlinks in guest posts but also create an author profile. To which all social media and credentials should be linked.
In addition, mentions from a Wikipedia page, a government website, an education website, or a professional association are available. It also increases the credibility of your website. So pay attention to the quality of the content. Negative reviews, wrong content can lower your trust. Due to which the E-A-T score also gets reduced.
Conclusion
There is no doubt that E-A-T is an important factor for ranking. Google ranks the website on the basis of E-A-T score.
To improve your E-A-T score. With the above information, you can easily increase the E-A-T Score of the website.
In the end, I hope that this article has been successful in providing you information about E-A-T. Still, if the question is related to this
topic, then you can tell me by commenting.
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