Google announced that it has launched a new Artificial intelligence at the end of the year 2020, Subtopics system is the biggest step of Google to get more traffic.
Introduction of Subtopics
If we look at subtopics in a hurry, it doesn't appear that interesting or special. But if we see it by comprising the BERT, SMITH, Passage ranking together then it presents itself as the biggest step of Google to get more traffic on Good websites.
Today we will know the artificial intelligence based on the Subtopics system. What is a subtopics system? What is the meaning of this for you? Why this is important?
What is Subtopics System?
Subtopic is a confusing topic. Till now Google used to force you to make full content on a small topic. Experienced SEO like you'll know that if you have to rank any keyword, then you have to create many contents related to the keyword.
Even if it is of low quality. If you at any page give a small limited content on any specific point, then the chances of that page to rank become almost zero. Because Google accesses the complete page.
Whichever content or theme is the main content of the page, for that the page can rank but it is hard to rank for the additional point. For this one reason, SEO had to create, post much in-additional thin contents.
In October 2020, through the live session on Search on Google, Google told us about Subtopics System through which they explained that by the existing page not only we can understand but also can show on search results.
This is different from passage ranking and passage indexing. Passage ranking can show the different paragraphs on the same page based on the same topic on search results with the correct query but the Subtopics system can show these types of content on the page on search results which is not 100% related to the main content on the page.
Google's told about subtopics system
Google has given the example of home exercise equipment in its announcement. Google knows that there could be data in these types of Subtopics.
Few normal people like you and me would be SEO executives who must be searching budget-friendly options but there must be some Blogspot too who must be searching premium-quality options and some must be searching such protocols home exercise equipment which would fit in small flats.
Such a type of page that covers all these points somewhere now can show in search results after subtopics live. After the announcement, Google's estimate was to be live by the end of 2020 but according to Google's Danny Sullivan in the middle of November 2020, it has been lived.
For normal users us it is very easy to think that see Google has again launched a new name in the market. But if we see and think carefully and try to understand logically then it is a big update.
Google till now, use to analyze the whole page level because analyzing every page on the internet and for those queries, it was a hard process for Google for which many resources are needed. And if it's about removing the subtopics, topics from the text on the page then for the normal computing system it's impossible.
That's why Google uses the Subtopics System/Artificial Intelligence, the subtopics system uses the neural network. This neural network only gives the capacity to Google for crawling the content individually, analyzing and showing in different queries of so many pages.
In actual whatever the subtopics are seen, it is much more difficult. In the past year, Google has launched many solutions based on artificial intelligence like
- Google Analytics-4
- BERT
- Spelling Check Algorithm
- Passage Ranking
If you monitor Google's issue closely then you must have noticed that in the past year people have started complaining that Google doesn't index their pages.
Google's official stand is that Google always indexes those pages which have unique or useful content but we all know that Google never has been much keen on indexing, now past one year Google has started avoiding them.
I think that the reason is passage ranking, the load that the system gets through the subtopics system, keeping it in mind Google is removing such types of content which's copy s already present to Google.
What is the meaning of this subtopic for you?
If you have come here by reading the above thing that it means you have an interest in writing or making to write good content. The parts of contents which were ignored by Google now can also be seen in search results.
This subtopics system have one more effect that to rank the small topics and keyword you had to write less useful things content now you don't have to do that. Google will use your available page. For the subtopics system, you don't have to change anything in the website content.
So this was a small introduction of subtopics. Google has taken Artificial Intelligence directly in the SEO. And now it's your turn to game up.
Conclusion
Before this update, Google used to rank according to the main content but from now onwards Google will rank according to the subtopics too. So basically not only your main content should be satisfying but your subtopics should be too for the subtopics system.
I hope that this article will improve your website and help to get more traffic 'Artificial Intelligence in SEO-What is Subtopics system if you liked my article '' then please share it with your friends.
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