What is Domain Authority? Ranking affect

 Domain Authority is a measure of your website quality. It fully depends on backlinks. Backlinks indirectly the main factor for ranking.

What is Domain Authority?

Domain Authority is launched by MOZ company. MOZ states the backlinks count of any website. Google focus on the quality of backlinks and Moz look at the volume of backlinks. A website that has a higher volume of backlinks gives Moz more DA score.


How does it effect ranking


    If you look carefully, you will know that Page is a ranked Algorithm in Google, not a website. Google bot indexing different pages and ranks the same page. Do not rank the entire domain. 

    Also read: How to build backlinks

    The biggest proof of DA being useless is that it becomes easy if you are creating backlinks from any website, Moz counts them, Moz never checks the quality of that backlinks, Google does. But DA gives indirect benefit to your website.

    Take any tools, create automatic backlinks for your website and it will be created immediately. Profile backlinks, Signature backlinks, Comments backlinks, any kind, will increase DA. The only reason for this is, MOZ does not have the capacity to check the quality of backlinks that your website receives.

    The MOZ also does not have this purpose.  MOZ counts the number of backlinks and generates its score. There are scores of this type. Google does not consider such backlinks as backlinks.


    Popularity of Domain

    The word Moz DA has been popularized, Moz is the metric company, not Google, where you can get traffic. MOZ providing SEO Tools and Services. Like other free SEO tools service, MOZ also wants to grow its business and there is nothing wrong with this.

    MOZ is a marketing company. There is no harm in marketing. I also agree with this point. MOZ has used a lot of Tactics to make this DA popular.


    What MOZ says about DA?

    Domain Authority is never a factor in Google rank. I have said this in the lines written above. If you still have to be confirmed, you should definitely read the DA article of the MOZ website. MOZ writes its own website. MOZ is an old SEO company. Which made its presents above popularize the DA metric.


    Google does not Rank according to DA score

    No metric can tell you how much chance is there for your website to rank. We have a mindset when someone sees an individual thing and wants to find some visual icon. The same DA icon of the MOZ has become.

    As I said earlier, the backlink is one of the factors that MOZ counts while calculating DA. The MOZ does not look at the quality of the backlinks but simply counts them and tells the DA's score.

    A backlink is a factor of ranking, so it seems that DA helps in ranking the website in real. When I told you that Google would first check the quality of backlinks and then rank it.

    If one looks carefully, you will find that DA or Domain Authority or Domain ranking is such a useless and baseless metric.


    Google's view of backlinks

    One thing you will also agree on is that the value of backlinks depends on their position. The link at the top of any page is the most valuable. And the lowest value of the backlinks is given in the footer works.

    And it is because that Google bot always copies normal human metrics. And Google bot understands that the link given on the human visitor top has more chances to click on that link. 

    Read also: SEO ranking factor 2021

    And do not even go to the visitor footer. So Google bot gives more value to the backlinks given in the top and working value to the backlinks given in the footer. This process of Google bot is called Re searchable Surfer Model.

    Re searchable Surfer Model is Google's own system. Only Google can use it. MOZ cannot use it. Google ranks the rank by checking the quality of backlinks and MOZ counts that rank in generating DA's score.


    MOZ and SEO Experts

    MOZ is an SEO marketing company but the problem is that it's a less experienced SEO. Which has combined the MOZ's DA Score with the ranking.

    You can see any score, you can track it. There is no problem of this. The problem occurs when your client tells DA Score to grow quickly. And the best way to grow DA is Backlinks, making good backlinks is difficult and expensive. That's why people turn to profile backlinks, signature backlinks, comment backlinks, and the rant goes on.

    You're DA increases because the MOZ is counting it. ; But there is no difference in Google rank. Why Google checks the quality of backlinks. These spammy quality backlinks can permanently damage your website. Whatever is not important, don't waste your resources and money by using any trick to increase it.


    Conclusion


    By reading this article of Domain Authority, you must have got information that DA has no link to ranking, DA is not an important factor, DA can be used but it is useless to take any service to grow it. Your website spammy backlink: If it is there, Google will either ignore it or your website has to bear a big penalty.

    Hope I have been able to give you complete information about DA, if you have any questions or suggestions related to it, then you can let us know. Your suggestion is ours lesson. Thank you

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