Website bounce rate-How to count in Analytics

Increasing the bounce rate of a website is a matter of concern for any website. There are few reasons for the bounce rate to be high. But it is also important to know how does Google counts the bounce rate?

How does Google count bounce rates?

Bounce rate is mostly used as an Internet marketing term in web traffic analysis. Bounce rate defines the percentage of visitors to a page, but instead of continuing to view pages or scroll further, they leave the page on the same site. It is calculated by the number of visits to a page and then divided by total visits.

What does a good bounce rate mean?

The "viscosity" of a page is measured by the bounce rate. The aim is that an effective website will engage visitors and force them to go deeper into the website. The bounce rate is proposed as a percentage of the total page of a page.

Visitors' interest can be measured by the bounce rate to find out the effectiveness of an entry page. A low bounce rate on an entry page means that the page engages the visitor's interest and forces them to see more pages on the website.

Why the bounce rate is high?

A high bounce rate is an indication that the website is definitely lacking in the same category that does not interest visitors to the page and that they make no effort to read or explore further.

The interpretation of the bounce rate should apply to the purpose and change of the website, which simply means that the high bounce rate is unsuccessful in meeting the website's poor performance or publicity.

The irony for this is that where the main information or goal can be met in a single page. In which there is no need to go to any depth, the bounce rate will not be as important to determine the success of the change.

Important of bounce rate in E-commerce site?

Conversely, e-commerce sites can be traced to the purchase rate, where the bounce rate is considered worthwhile because this purchase was made.

E-commerce bounce rates are generally good in the range of 20% to 45%, with peak performance operating at 36%, which is also considered an average rate.

A visitors may bounce rate by :

• To visit a different website, click on the link on a page
• Closing an open tab
• Typing a new URL
• Clicking the back button to leave the site
• Session timeout

There are two exceptions:

1. You have a one-page web
2. Your offline value propositions are so compelling.

Conclusion

It is not possible to say how important it is for any website to have a low bounce rate. The high bounce rate proves that the user is not willing to connect to the page.

I hope my article 'website bounce rate' will help improve your website. This is a good way to reduce the bounce rate, that you write the main content in the first paragraph.